Gimmersta Group is a family investment company run by active entrepreneurs who take the long-term perspective, deeply committed to developing our portfolio companies across wallpaper, real estate, and technology.
Our PortfolioBuilding strong brands in international e-commerce
Building Dreams, Creating Value
Developing technical solutions
At Gimmersta Group, we invest with a long-term, value-driven approach. We focus on companies where we can play an active role, supporting strategic direction, operational excellence, and financial structure. With entrepreneurial roots and a hands-on philosophy, we aim to build lasting value in every investment.
“A Heritage of Craft”
Swedish fashion brand combining timeless Scandinavian design with premium quality menswear. Morris Stockholm represents the essence of Scandinavian style — refined, understated, and built to last. The brand offers a complete wardrobe of premium menswear, from tailored blazers and suits to casual shirts, knitwear, and accessories, all crafted with attention to detail and quality materials.
“We create places to desire”
Gimmersta Wallpaper is a leading international company that designs, manufactures, and sells premium wallpapers in over 50 countries. Through its brands — Rebel Walls, Sandberg Wallpaper, HappyWall, and Hovia — the company blends traditional craftsmanship with modern, digital-first e-commerce to serve both consumers and businesses.
Brands
“Building Dreams, Creating Value”
Premium real estate development and management company focused on creating exceptional living and working spaces.
“Empowering Future Talent and Businesses”
School of Applied Technology bridging the skills gap through comprehensive training programs in tech. Mission: bridging the gap between market demand and available talent in the European tech industry.
Services
“Enterprise Systems, Seamlessly Connected”
We build e-commerce and ERP systems powered by our proprietary integration engine. Expert consulting meets cutting-edge technology.
Services
We work closely with management teams, providing strategic support while maintaining operational freedom.
Collaborative development of clear vision statements and strategic roadmaps for sustainable growth.
Comprehensive planning assistance from market analysis to operational execution strategies.
Once plans are established, we provide full trust and operational freedom to management teams.
A Swedish investment company driven by entrepreneurs, with a family legacy of building exceptional businesses.
As a family-owned business with active owners, we bring a unique perspective to investment. Our approach is deeply rooted in entrepreneurial values and a long-term commitment to success.
We work closely with the management teams of our companies, supporting them in vision and strategy development, business planning, and the establishment of financial reporting structures. Once a business plan is in place, we give each management team full trust and the freedom to run their business.
Our strength lies in building strong brands in international e-commerce, creating places to long for, and developing technical solutions. We continuously explore opportunities to expand our focus into additional sectors.
Core Investment Areas
Wallpaper Industry • Real Estate • Technology
We take a generational view, focusing on sustainable growth rather than quick returns.
As a family-owned business, we bring personal commitment and care to every investment.
We work closely with management teams, providing support while giving them freedom to operate.
Our entrepreneurial approach allows us to be patient and strategic in our investments.
Interested in partnership opportunities or learning more about our investment approach? We'd love to hear from you.
Whether you're an entrepreneur looking for investment, a management team seeking strategic guidance, or a partner interested in collaboration, we're here to explore opportunities together.
Send Us a MessageMariedalsgatan 7, 50338 Borås, Sweden
Schedule a meeting at our Swedish headquarters